Read the following passage and answer the questions below.
When the World Cup opens in Moscow on June １４, soccer fans may notice something out of the ordinary. Alongside the slick ad campaigns for famous global brands — Visa, Adidas, Coca-Cola — there will be a proliferation of pitches from obscure companies with names like Mengniu, Vivo, and Wanda. These newly minted World Cup sponsors aren't selling much that is related to soccer, these three, for example, trade in dairy products, smartphones, and movie theaters, all come from a country, moreover, whose national team has never scored a single World Cup goal and is not among the ３２ qualifying teams this year, but which still sees itself as the future of soccer: China.
Beijing has made no secret of its soccer ambitions. Over the past few years, President Xi Jinping has vowed to turn China into a "soccer superpower' that will host, qualify ( １ ) and, by ２０５０, hopefully win the World Cup. The last goal seems almost ludicrously unattainable: China's men's team languishes at NO.７３ in the world rankings, behind juggernauts like Curacao and Cape Verde. Yet the sudden appearance of Chinese companies as top corporate sponsors at this year's World Cup hints at the country's opportunistic rise in the world of soccer. Its incursion was precipitated by a crisis. Actually, two crises. The tournament host, Russia, and the sport's governing body, FIFA, are beset by scandals and controversies that have cast a shadow over the event — and made it a struggle to attract corporate sponsors.
FIFA is still reeling from a hydra-headed corruption case that forced the resignation of its longtime president Sepp Blatter in ２０１５ and led to the indictment of more than ３０ soccer figures around the World. Russia, meanwhile, has been excoriated in the West for everything from poisoning a former spy and his daughter on foreign soil ( ２ ) stoking wars in Syria and Ukraine and meddling in Western elections. When a member of Parliament in Britain compared this year's World Cup to the Nazi Olympics in １９３６, Boris Johnson, the foreign secretary, agreed, lamenting the "emetic prospect of Putin glorying in this sporting event." The friendly veneer of the world's most popular sporting event has been stripped away. "The Russians' earlier rhetoric about the World Cup — 'We want to welcome the world' — is largely gone," says Sven Daniel Wolfe, an expert on Russian sporting politics at the University of Lausanne. "Russian elites are done trying to integrate with the West. They are very content now to tout their 'eastward pivot'."
After television broadcasting rights, corporate sponsorships account for the largest portion of FIFA's revenue — some l.５８ billion dollars(out of ４.８ billion dollars in total revenue) at the ２０１４ World Cup in Brazil. Companies have vied for sponsorship slots, eager to promote their brands before an audience that can number more than three billion over the course of the month-long tournament- (The final game in Brazil alone attracted more than one billion viewers; the ２０１８ Super Bowl drew a little more than １００ million.) But scandals have changed the calculus. The fear of being associated with FIFA or Russia may have pushed away a few big partners (Sony, Johnson & Johnson, Castrol) and scared off other potential sponsors. "We used to have top companies queuing up," says Patrick Nally, a sports-marketing specialist who helped develop FIFA's tiered sponsorship system. "Now they can't attract any big names.
Even as the World Cup audience has grown, the last time FIFA signed a Western sponsor was in ２０１１, when the corruption investigation began coming to light. The struggle to find sponsors, ( ３ ) huge legal bills, led to a ３６９ million dollars loss for the organization in ２０１６, and the worst seemed still to come. In Brazil, FIFA said the sponsorship roster was sold out" more than six months before the tournament began. This year, it has been unable to fill more than a dozen sponsorship positions, with the most glaring absences in the lower tier of "regional supporters," whose rights are limited to the Russian market. Russia and the next World Cup host, Qatar, each offered up a top. But FIFA's real lifeline came from a cluster of Chinese companies willing to pay hundreds of millions of dollars and save the day.
Leaping into the void left by the West gives Chinese companies a way to promote their brands — and to flaunt their patriotism. Wanda, one of China's largest entertainment and movie-theater companies, signed a １５０ million dollars global partnership with FIFA at the height of the corruption scandal two years ago — a deal that Wanda's chief executive, Wang Jianlin, said hinged on FIFA's woes. "Because some Western companies dropped out, we got the opportunity," Wang told reporters at the time. "If more Chinese brother companies become FIFA Sponsors like Wanda, we will join fores to advance the interests of China soccer." Over the past １８ months, brothers like Hisense (electronics), VIVO (smartphones), Mengniu (dairy products), and Yadea (electric scooters) have answered the call.
It's hard to say whether these Chinese companies will become household names outside their home country. Sponsorship, for them, is a clear bid to acquire what many corporations covet: a global audience and the legitimacy that comes from sharing airtime With Western giants like McDonald's. Yet the most salient effect may lie in the realm of soft power, helping to solidify China's growing bond With Russia and signal a global economic shift from West to East. "There is a big geopolitical context to all of this," says Simon Chadwick, professor of sports enterprise at the University of Salford, Manchester, in Britain. "China is not trying to rescue FIFA but to influence its decisions over the next １０ years. And the top priority, arguably, is to help China win a bid to host the World Cup."
The New York Times. China Won't Play in This World Cup It Still Hopes to Profit.
(１) On the basis of the passage, fill in T for the true statements and F for the false ones.
A About a third of the Soccer World Cup revenues come from corporate sponsorships.
B China's prospect of winning a bid to host a Soccer World Cup is Weak.
C FIFA is blamed for giving China preferential treatment in the selection of
D The World Cup was endangered by mismanagement on the part of the host.
E A number of big companies withdrew from Soccer World Cup sponsorship for fear of their corporate image being damaged.
F Chinese companies signed sponsorship contracts to save the Soccer Cup from financial difficulties.
(２) Choose the ONE way to complete each of these sentences, which relates to the underlined words in
１ Here "proliferation" means
２ Here "precipitated" means
A brought on.
B held back.
C set up.
D taken in.
３ Here "veneer" means
４ Here "queuing up" means
A pulling out of sponsorship.
B serving as sponsors.
C signing up for sponsorship.
D wanting to become sponsors.
５ Here "covet" means
(３) Choose the best items to fill in the blanks.
( １ )
( ２ )
( ３ )
A combined with
C to be combined with
D to combine